REMI Journal
2026 Watch Industry Statistics: Swiss Exports & Collecting
Ten current figures that show where the watch market stands, from Swiss export activity to the way people want to buy, make, and collect watches.
Last updated October 12, 2026
Watches sit at the intersection of practical design, mechanical craft, and collecting. The figures below are selected for people comparing the market, writing about it, or deciding what kind of watch story matters to them. Each number links to its original source.
Value of Swiss watch exports in 2025
Watches made up the majority of Swiss watchmaking exports, with value down 1.7% from 2024.
Source: Federation of the Swiss Watch Industry, January 2026Watches exported from Switzerland in 2025
Exported watch volume fell 4.8% year over year, or about 740,000 fewer watches than in 2024.
Source: Federation of the Swiss Watch Industry, January 2026Year-over-year growth in Swiss watch exports during June 2026
June exports reached nearly CHF 2.4 billion, bringing the first half of 2026 close to even with the prior year.
Source: Federation of the Swiss Watch Industry, July 2026Consumers who prefer multi-brand watch stores
That compares with 23% who favor mono-brand boutiques in Deloitte’s 2025 consumer research.
Source: Deloitte Swiss Watch Industry Study, October 2025Millennials and Gen Z likely to buy a pre-owned watch in the next year
Deloitte identified a notably higher likelihood among younger buyers than among Gen X or Baby Boomers.
Source: Deloitte Swiss Watch Industry Study, October 2025Consumers planning to buy a traditional watch in the next year
The figure comes from Deloitte’s 2025 global consumer research across major Swiss-watch markets.
Source: Deloitte Swiss Watch Industry Study, October 2025Change in Swiss wristwatch export volume since 2016
Deloitte reports that roughly 14.6 million wristwatches were exported in 2025, while the value generated by exports rose over the same period.
Source: Deloitte Swiss Watch Industry Insights, September 2026Suppliers who say the Swiss watchmaking ecosystem strengthens their performance
The finding reflects the value suppliers place on the concentration of brands, specialist makers, machinery, and skilled work in Switzerland’s watchmaking regions.
Source: Deloitte Swiss Watch Industry Insights, September 2026Consumers who strongly or somewhat prefer Swiss Made watches
Deloitte notes that price, design, and brand image remain important decision factors across the markets it surveyed.
Source: Deloitte Swiss Watch Industry Insights, September 2026Suppliers who see declining watch volumes as a risk or source of pressure
The 2026 supplier research connects the pressure to a need for higher-value positioning and continued innovation.
Source: Deloitte Swiss Watch Industry Insights, September 2026What the figures suggest
More than one way to find the right watch.
The market is not moving in one direction. Export value remains large even as overall watch volume has fallen, while younger buyers show real interest in pre-owned pieces and consumers continue to value places where they can compare options. The latest supplier research also shows why skills, specialist relationships, and distinct design still matter. That leaves room for a watch to be useful, personal, and worth keeping.
REMI makes hand-assembled watches and carefully restored finds for that kind of ownership. Browse the current collection, or read our guide to how automatic watches work.
Methodology and sources
Use the original figures.
This page summarizes published industry figures. Swiss export figures come from the Federation of the Swiss Watch Industry, which bases its monthly statistics on foreign-trade data. Consumer and supplier figures come from Deloitte’s 2025 Swiss Watch Industry Study and its September 2026 supplier research. The statistic date and the source are shown with every figure.
- Federation of the Swiss Watch Industry: Swiss watch exports in 2025, published January 29, 2026
- Federation of the Swiss Watch Industry: monthly watch export statistics, June 2026 update
- Deloitte: Swiss Watch Industry Study 2025, published October 2025
- Deloitte: Swiss Watch Industry Insights 2026, Spotlight on the supplier universe, published September 30, 2026
Cite this page
REMI Watch Co. (2026). Watch Industry Statistics: 2026 Snapshot. Updated October 12, 2026. https://remiwatchco.com/watch-industry-statistics